How To Lose Friends etc.

The title of this film is ironic in a way. Given that the filmmakers have chosen one of the most popular genres when making it, surely they must have been thinking,' how best to make this film popular and have a broad appeal'.
Why is rom com the chosen genre for this film? It's a questionable choice. The rom com should always be questioned, given its status as a perrenial candidate for our viewing pleasure. The viewer should ask themselves, ' is this what we really want?' Another term of the same old party lines? The same 'love is all we need' world view. The same foes trotted out to be conquered- initial emnity, a rival for the affections that is an asshole, the mistimed show of affection providing the tension. And of course the all encompassing 'love conquers all' ideology is provided as the answer to all the uncertainities. 'Love is all we need' ,'love conquers all', vote rom com! Who will stand up as the challenger to topple rom com from its perch?
Simon Pegg described 'Shaun Of The Dead' as the first 'zom rom com'. If only he had held onto that casual disregard for the business of rom com. He knew that rom com was lame, didn't he? Well he made this one, I'm sure he had his reasons. But maybe we shouldn't forget what Pegg said. Maybe there will be a 'zom rom com' some day.Perhaps there is a script waiting to be written, one where throngs of thirty somethings descend upon New York, infecting all that they attack with their funny yet romantic behaviour....everywhere crowds of people are gathered around a couple kissing, causing all normal city life to come to a halt. Escape by airplane is impossible, as the airports are crammed full of people chasing after their intended. New York is brought to its knees by the romantic comedy throngs. A state of emergency would have been declared by the president, only he uses the transmission to declare his love for the first lady. Watch out, the rom com zombies are coming for you.